Inherently, I'd like to think that people are good and that people want to do good. So, it should come as no surprise that Social Media inevitably has become a mechanism for causes and awareness campaigns. All Social Media channels instantly become a global forum and with the right backing, they have the potential to change the world.
As I have read more and more about this topic and some of the initiatives people want to create, I get excited. I feel a sense of pride - a sense that we, as a global community - could rise up from the safety our own homes and create real, tangible change.
But, and there always is a 'but', change never comes easily and Social Media is, in a basic sense, easy. We can vent, rant and throw out an opinion, but will our fiery fingers lead to real change? I am not sure.
I always think back to the Kony campaign which took off like no other crusade has before. Then, when the call to action was supposed to ring clear - nothing, nada, zilch. A few courageous people took to the streets to fulfill a promise but most just watched the video, hit "share" and moved on with their lives.
So, can we make change? Can we collectively "do good"? I'd like to think so - but, I'd also like to hear your thoughts.
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