Curiosity was getting to me and I was beginning to wonder just how much money flowed into Social Media advertising and where it was all going. Doing a little search, it lead me to this article which outlines the ad spend ratio of each site and where best to spend your cash.
Reading the line, "with online advertising spend overtaking TV advertising spend for the first time" really solidified, in my mind, the need to include a small advertising budget with my clients when they sign up. I think for some small businesses, $500 right off the bat can be nerve-wracking because perhaps they feel that it isn't a tried and tested manner to get a proper return-on-investment. But, the great thing with Social Media is that you can literally spend $5 and see how far it will get you from an advertising perspective.
You can target the exact audience you are looking for and you can decide how your money is spent. It's an amazing tool and many people have gained leaps and bounds beyond their initial investment. If you're curious to learn more, check out: www.brandemconsulting.com and we'll talk it through.
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